Prarang creates text with context (not mere translations) in local languages for targeted
communities. Global knowledge, localized & socially useful. Created by detailed primary
& secondary research on the State/District Capital & its community (Urban Planning
foundation - Work, Place, Citizenship).
Knowledge Posts - Free Subscription — FB Page,
Mobile App, WhatsApp
(X, Email,
Instagram, Others — jointly selected with city partner)
REACH
Daily connect with 20% population
- Daily Picture-Centric Content Curation for Netizens of each City
(365
days/
Year)
- Pushed to 10,000 (approx) Subscribers of the City's Netizens
everyday
through Social-Media, Subscriptions and SEO
- Customized for local interest, topical yet educative (Non News)
REORGANIZE
Balanced Nature & Culture Knowledge
- City-Centric classification of high volume content in local language -
Unique 60 Point Culture-Nature Grid
- One-Stop Portal for the Netizen needs of the City - Weather, Maps,
News,
Cinema, Smart Services, Classifieds, B2B, B2C & G2C integrated
- New & localized visual iconography for new netizens &
first-time
smartphone users.
RE-CONNECT
Reminder of Roots and Relevance
- Glocal Content - Content contextualized to local, through global
learnings.
- A balance between Culture & Nature towards a bio-regional &
healthy
life.
- Decrease in digital noise - Focused content to reduce digital
distractions
& negativity of news
- Adult Education - Work, Place, Citizenship