Content
Glocal for Hyperlocal
The DNA of Content is Text/Scripts, Pictures/Images & Data/Numbers.Good content creation requires research using books, journals & online sources.
For each identified Market, Prarang creates a Knowledge Web with a single address ( Portal - URL)
and adds meaningful & hyper-localized Content ( Daily Posts) for its netizens, alongside providing a
self-updation local Business ( Yellow-Pages & e-Cards) platform.
Prarang City Knowledge Webs are thus updated with Content daily, continuously.
Live City Knowledge Webs :
Content Benefits
North Zone
Central Zone
West Zone
East Zone
South Zone
Country Portals:
World Portals:
Prarang creates text with context (not mere translations) in local languages for targeted communities. Global knowledge, localized & socially useful. Created by detailed primary & secondary research on the City/District Head Quarter & its community ( Urban Planning foundation - Work, Place, Citizenship).
Daily City Posts - Free Subscription – FB Page, Mobile App ( Coming soon – X, eMail, Instagram, Whatsapp, Sharechat )
REACH
Daily connect with 20% population
- Daily Picture-Centric Content Curation for Netizens of each City (365 days/ Year)
- Pushed to 10,000 (approx) Subscribers of the City's Netizens everyday through Social-Media, Subscriptions and SEO
- Customized for local interest, topical yet educative (Non News)
REORGANIZE
Balanced Nature & Culture Knowledge
- City-Centric classification of high volume content in local language - Unique 60 Point Culture-Nature Grid
- One-Stop Portal for the Netizen needs of the City - Weather, Maps, News, Cinema, Smart Services, Classifieds, B2B, B2C & G2C integrated
- New & localized visual iconography for new netizens & first-time smartphone users.
RE-CONNECT
Reminder of Roots and Relevance
- Glocal Content - Content contextualized to local, through global learnings.
- A balance between Culture & Nature towards a bio-regional & healthy life.
- Decrease in digital noise - Focused content to reduce digital distractions & negativity of news
- Adult Education - Work, Place, Citizenship
Integrated Portal - Prarang B2C Products ( Daily Content & Business) + Useful Widgets & Information for the City.
Hyper-local - Contextualized text, pictures & data Updates in Local languages for Smarter Citizenship (not just G2C or B2B).
For City Residents - Not for tourists/visitors.
Intra-City start-ups & small business eco-system in local language for facilitating local economics.
City Yellow-Pages
Free browsing of City retail, businesses, government offices & entrepreneurs. Integrated city employment listing & related product/services listing. Secure password controlled & easy updation in local languages.
City e-Cards
Free web-address to enable first step of digitization for informal sector workers & micro/small businesses with low literacy
